AAA Mobile Gaming Engagement, Monetization Tools Now Available for All Developers

SAN FRANCISCO, March 3, 2015 /PRNewswire-iReach/ -- Today at the Game Developers Conference, Yvolver, Inc. ( www.yvolver.com ) proudly launches its Yvolver Network service, a turnkey platform for mobile game developers of all sizes to better engage, monetize and create relationships with their most valuable players.

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Expertly designed and engineered by Yvolver's Dallas-based team of video game and loyalty industry veterans, Yvolver Network leverages the company's powerful new VIP Events & Achievements system at its core. The technology grants mobile game players VIP status based on their in-game behavior; it then awards both prizes and additional tailored activities as higher levels of VIP status are earned.

For mobile game players, Yvolver Network VIP status transfers across all games on the platform, so player activity cumulatively builds VIP benefits across titles over time. For developers, this model grants more insights on their audience and helps them to learn how to best address their VIP players.

Yvolver VIP prizes include in-game content, custom-branded physical merchandise, digital goods, sweepstakes entries and more than 30,000 consumer products from Yvolver's physical prize catalog. The company also provides travel, lodging and experiential prizes for dream destinations.

The Yvolver Network launch also strengthens game monetization through its integrated Yvolver SmartAd mobile advertising solution. Now, developers can understand and target players best suited for advertising campaigns while limiting or removing ads altogether for VIP players seeking a premium experience. Yvolver SmartAd integration allows developers to reap the full benefits of the Yvolver Network, increasing both monetization and engagement, with no out-of- pocket costs.

For larger mobile publishers, custom-designed white-label VIP programs are available with Yvolver Enterprise Services, a cross-game VIP rewards program with low development team requirements and a fast time to market.

"Our Yvolver Network and VIP products are the natural evolution of the innovative technology and services we debuted last year," says Yvolver CEO Steve Nix. "They represent the next step in our mission to bring the absolute best engagement and monetization tools to developers both large and small."

During Yvolver's test period, average In-App Purchase (IAP) revenue per user has risen by more than 18 percent where users had access to the VIP Events & Achievements program, with similar lifts seen for both average revenue per daily active user (ARPDAU) and average revenue per paying user (ARPPU). Yvolver's SmartAd program has already shown as much as a 100-percent lift on in-game advertising revenue.

"We've uncovered a strong market need for a scalable, easy-to-implement and customizable status system offering rewards to mobile gamers. So, we've dedicated the past two years to building this groundbreaking technology that we are now proudly launching," says Nix. "No other company brings a full-service solution to developers similar to what Yvolver offers."

Alongside the launch of the Yvolver Network service, the company today also releases its Developer Portal web interface as a streamlined management tool for its VIP programs. Included with this web management tool are built-in analytics to ensure game developers fully understand their diverse players. Developer Portal features include real-time program updates and customization, rich segmentation, fully configurable A/B tests, scheduled events and messaging, and more.

The Yvolver technology team, comprised of veteran game developers, has designed the VIP Events & Achievements system with best-in-class enterprise backend architecture alongside simple client Software Development Kits (SDKs) available for both iOS and AndroidTM, each with Unity® software support.

Mobile game developers attending the Game Developers Conference in San Francisco can visit the Yvolver booth on the Expo Floor for more information and a live product demo.

For more information on Yvolver, please visit www.yvolver.com  or email: Email Contact  

About Yvolver, Inc.

Headquartered in Dallas, Texas, Yvolver was founded in 2013 with the mission to bring better tools, data and insights to mobile game developers. The company's core services add value that engages, retains and helps monetize user bases. With decades of experience in the video game, digital retail, data science and loyalty industries, Yvolver offers a unique, proprietary service that significantly benefits the economics of the mobile gaming industry. Please visit www.yvolver.com  for more information.

Legal Notifications

Yvolver and the Yvolver logo are trademarks of Yvolver, Inc. Apple is a trademark of Apple Inc., registered in the U.S. and other countries. App Store is a service mark of Apple Inc. Android is a trademark of Google Inc. Unity is a registered trademark of Unity Technologies. All other trademarks are the property of their respective owners. 

Media Contact: Jonathan Harrop, Yvolver, Inc., 972-383-9182, Email Contact

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SOURCE Yvolver, Inc.