Directed by Emerging Japanese Anime Creator Hiroyasu Ishida
Theme
Song by Techno-Pop Trio, "Perfume"
Conveying YKK Fastening's slogan, "Little Parts. Big Difference." to the world
-Spanish, French and Chinese subtitles are available-
TOKYO — (BUSINESS WIRE) — November 28, 2014 — YKK Corporation (Headquarters: Tokyo Chiyoda-ku Kanda Izumi-cho 1, “YKK”) has created a short animation titled, “FASTENING DAYS,” in an effort to enhance the recognition of the YKK® brand and YKK® fastening products.
The short animation, “FASTENING DAYS,” was created around the theme “fastening” in order to convey YKK’s brand message, “Little Parts. Big Difference.” to the world. The story takes place in a near future cosmopolitan city where people from many different countries live together. The main characters, Yoji and Kei, who help others with their handmade hi-tech machines, represent the message that small parts like zippers can “bring together” or “connect” things and be used to bridge differences and lead to a future full of possibilities.
The song, “Hurly Burly,” released by Japanese pop group, Perfume, who made their U.S. debut in September 2014, is the theme song of the animation. Recently, Perfume has concluded their world tour, “Perfume WORLD TOUR 3rd” in New York City on Saturday, November 15, 2014.
When making this short animated film, YKK gathered together internationally known talent, including Hiroyasu Ishida from Studio Colorido, as the animation director. Ishida was awarded the Prize of Excellence in the Animation Category at the 14th Japan Media Arts Festival and a special mention at the Ottawa International Animation Festival for “Fumiko’s Confession,” which he released as a student in 2009.
“FASTENING DAYS” was released on YKK’s official YouTube channel ( http://www.youtube.com/user/YKKfastening), Youku Channel ( http://i.youku.com/u/UMTgzMTA0NzM0NA==) and on its website ( http://www.ykkfastening.com/fd/). It is available in Japanese, English, Spanish, French, and Chinese. It was released globally and will be used within commercials on YouTube in each country and region.
About YKK Corporation
The YKK Group manufactures fastening products, including zippers, hook and loop fasteners, plastic notions, webbings, and snaps and buttons, as well as architectural products, such as architectural framing systems for commercial businesses and vinyl windows and doors for residences. YKK is located in 71 countries and regions and consists of 108 companies (20 in Japan/88 overseas).
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20141128005086/en/
Contact:
Short animation ”FASTENING DAYS” PR Office
Initial Inc
Chiemi
Akiyama, +81-3-5572-6064
Email Contact
or
YKK
Corporation
Kaoru Miyata
Corporate Communication Group
Email Contact
