Toronto, November 20, 2014 – Environics Analytics (EA), the marketing services and data analytics company, has named the Print Measurement Bureau (PMB) its Partner of the Year for 2014. At EA’s recent Eighth Annual User Conference, EA President Jan Kestle singled out the organization for “conducting Canada’s leading syndicated study for single-source data on print readership, non-print media exposure, product usage and lifestyles.”
Citing its more than 35 years of accurate, in-depthmeasurement of Canadian consumer behaviour, Kestle praised PMB as “one of the pioneers in partnering high-quality survey data with geodemographics.” PMB’s association with EA dates to the company’s founding in 2003 and resulted in an innovative analytics tool that has helped marketers better understand their customers and markets. By linking the 66 lifestyles types of EA’s PRIZMC2 segmentation system to a two-year PMB survey sample of approximately 22,000 respondents, the PMB PRIZMC2Link details Canadians’ preferences for nearly 4,800 products, services, activities and media choices.
“Over the years, our partnership has deepened as we’ve found new ways to help our customers reach their audiences with a range of media and marketing applications,” said EA’s Kestle. “Our data have enabled businesses and not-for-profits to gain detailed insights into the behaviour of all segments of Canadian society. And I believe our partnership with PMB has created greater value and success for all of our customers.”
The award was presented at EA’s annual user conference, which this year attracted nearly 500 representatives from companies in a range of industries as well as many not-for-profits. With a theme of “The Analytics Journey,” the day-long event featured case study presentations, a keynote address and previews of the next generation of EA’s popular PRIZM and ENVISION products, which will launch in March. Among the presenters were executives and marketers from Danier Leather, Tangerine, MacLaren McCann, Shaw Festival, Horizon Utilities, Rocky Mountaineer, City of Markham, True Value Company, Erie Mutual Insurance Company, Invidi Technologies, Belleville General Hospital Foundation, Downtown Yonge BIA and the University of British Columbia.
Michele Pauchuk, President of MEC Canada and Chair of the newly amalgamated PMB & NADbank, thanked EA for the award. “We are proud that PMB, one of Canada’s pre-eminent media measurement organizations, was recognized by Environics Analytics as its Partner of the Year,” said Pauchuk. “It is gratifying to receive this recognition of a long-term partnership which has helped our clients get a 360-degree view of their customers through leading-edge research and analytics. As our new organization works to produce the first unified and most comprehensive print and digital readership study in Canada, we look forward to continued collaboration with EA.”
About Environics Analytics
Environics Analytics is the premier marketing services and data analytics company in Canada. Specializing in proprietary data, purpose-built software and industry-focused consulting, the Toronto-based company provides data-driven analytics to help organizations of all sizes better understand their customers and markets. Its team of veteran modellers and geographic experts are industry leaders in solving business challenges. And it's a member of the Environics group of companies that offer research, communications and digital services. To learn more about Environics Analytics, visit www.environicsanalytics.ca.
About the Amalgamated Organization of PMB /NADbank
On October 30, 2014, Canada’s two pre-eminent media measurement organizations, PMB Print Measurement Bureau and NADbank, amalgamated as one association (to be named in the coming months). The new organization, serving over 500 members, combines the resources of Canada’s magazine and newspaper industries, advertising agencies and their clients to fund a single unified study that will measure print and digital assets together, and provide up-to-date information on Canadians’ product and brand usage. The unified survey is based on a new online methodology, creating a representative sample of 36,000 Canadians aged 12+, in local markets and nationally. The new study is expected to go into field in January 2015. Data released in 2015 will be an amalgam of the new study and existing PMB and NADbank data. The first stand-alone data from the new study is targeted for release at the end of March 2016, with quarterly releases thereafter.
