Now in its 23rd year, Firetrap has again cemented its position as a leader in quality denim and urban fashion with a new campaign launched on Halloween. By getting back to its roots and re-introducing customers to what Firetrap is all about the brand has created a spooky new advert which, using stop-frame animation, creates a horror-inspired vibe for the new collection.

     (Logo: http://photos.prnewswire.com/prnh/20121003/567209 )

Unleash your dark side with the Firetrap #DeadlyDenim collection. Vamp up your looks with ghostly prints and black separates. The range includes both menswear and womenswear with the brand's signature aesthetic.

For menswear, the selection of men's jeans is a key element to the collection; it's complemented by an equally impressive range of men's coats and jackets in classic styles with an urban edge.

For womenswear, denim is again the basis of the range with the selection of women's skinny jeans being an instant wardrobe must-have. Along with dresses and tops which have a unique twist on current trends, the other standout star of the AW14 Firetrap range is our selection of women's boots. From stylish ankle boots to timeless knee-high styles, the new collection of women's Firetrap boots is the perfect accompaniment to your new season looks.

The spine-chilling Deadly Denim advert has also breathed some new life into Firetrap's well-known brand mascot, 'Deadly' the Gnome. Long-term fans of the brand will recognize him instantly as a symbol for Firetrap and the rare decorative  Firetrap 'Deadly' gnome ornaments have always had something of a cult following.

New to USC this season we have the Firetrap Gnome Fragrances for him and her - both have monochrome contrasting bottle designs which are in the shape of Deadly the gnome - allowing you to purchase a new version of the coveted mascot. The fragrances come in both 100ml eau de toilette bottles as well as a gift set which includes a 100ml body wash and a presentation box. The Firetrap Gnome Gift Sets are the perfect gift for someone special this Christmas.

Shop the Firetrap Deadly Denim collection at USC.co.uk.

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SOURCE USC