A digital camera is an optical device used to capture and store images and videos in digital format. The different types of digital cameras include built-in lens cameras, such as point-and-shoot cameras, and interchangeable lens cameras, such as digital single-lens reflex (DSLR) cameras and mirrorless interchangeable-lens cameras (MILC). A DSLR camera works on a unique reflex design scheme that combines optics with the mechanism of a single-lens reflex (SLR) camera having a digital imaging sensor. An MILC provides an interchangeable lens mount; it does not have a mirror reflex optical viewfinder. The popularity of digital photography is contributing to the sales of digital cameras worldwide. Global statistics has indicated that more than 400 billion images have been captured per year since 2010.

The analysts forecast the Digital Still Camera market in the APAC region to grow at a CAGR of 0.66 percent in terms of revenue and to decline at a CAGR of 5.94 in terms of unit shipment over the period 2013-2018.

Covered in this Report
The report covers the present scenario and growth prospects of the Digital Still Camera market in the APAC region for the period 2014-2018. To calculate the market size, the report takes into account unit shipments and revenue of the following types of digital cameras:

• Built-in lens cameras (point-and-shoot)
• Interchangeable lens cameras (DSLR and MILC)

The report, the Digital Still Camera Market in the APAC Region 2014-2018, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers Japan, China, India, and the rest of the APAC region (ROAPAC); it also covers the landscape of the Digital Still Camera market in the APAC region and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.

One key emerging trend in the market is an increase in the demand for personalized digital cameras with advanced features. Vendors are introducing personalized digital cameras in the market to meet end-user requirements such as advanced waterproof and rugged digital cameras in different colors.

According to the report, one of the major drivers in this market is an increase in demand for Mirrorless Interchangeable Lens Cameras because of their improved features and lightweight nature. Female-centric advertisements and the availability of these cameras in different colors are increasing the popularity and purchase of digital cameras among women.

Further, the report states that the growing popularity of smartphones equipped with high-quality cameras is one major challenge that has a negative impact on the sales of digital cameras.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.

Key Topics Covered:

01. Executive Summary

02. List of Abbreviations

03. Scope of the Report

04. Market Research Methodology

05. Introduction

06. Market Landscape

07. Digital Still Camera Market Value Chain

08. Market Segmentation by Product

09. Geographical Segmentation

10. Buying Criteria

11. Market Growth Drivers

12. Drivers and their Impact

13. Market Challenges

14. Impact of Drivers and Challenges

15. Market Trends

16. Trends and their Impact

17. Vendor Landscape

18. Key Vendor Analysis

19. Other Reports in this Series

Companies Mentioned:

• Canon
• Nikon
• Panasonic
• Samsung Electronics
• Sony
• Casio Computer
• Fujifilm
• Hewlett-Packard
• Leica Camera
• Olympus
• Ricoh
• Sakar International
• Sigma
• Toshiba

For more information visit http://www.researchandmarkets.com/research/d2dxjp/digital_still

Media Contact: Laura Wood, +353-1-481-1716, Email Contact

SOURCE Research and Markets