SAN DIEGO — (BUSINESS WIRE) — July 22, 2014 — Mattel, Inc. (NASDAQ: MAT) brings fans of all ages the hottest in San Diego Comic-Con (SDCC) on-sale collectibles and star-studded celebratory events. Visit booth #3029 or Mattycollector.com for the latest SDCC news, event schedules and on-sale product information.

Hot Wheels® Star Wars™ Darth Vader vehicle (Photo: Business Wire)

Mattel SDCC Fan Firsts:

• Max Steel the Movie: Talent Autograph Signing: Cast and creative team from Dolphin Films & Mattel’s new superhero film Max Steel will be on hand for autograph signings Friday, July 25^th. Come and meet Max Steel theatrical writer Chris Yost (Thor: The Dark World and Thor 3, Marvel, DC, Image Comics), film director Stewart Hendler (Halo 4: Forward Unto Dawn, H+) and Max Steel theatrical leads Ben Winchell (Max McGrath) and Ana Villafañe (Sofia Martinez). Fans can also receive a limited edition movie poster, and enjoy an exclusive display of exciting props and imagery from the movie including the public debut of the Max Steel and Dread armored suits! Check out @MaxSteelMovie on Twitter and Instagram.
• Hot Wheels® Star Wars™: The collaboration of two epic forces begins! Hot Wheels® and Star Wars™ celebrate an all-new line of vehicles and playsets due out later this year in an exclusive SDCC display. See amazing Star Wars™-inspired Hot Wheels® character cars and a world of replica diecast starships and playsets. And don’t miss the reveal of the life-sized, fully operational Hot Wheels® “Darth Vader Car” happening on Wednesday, July 23^rd at the Mattel booth!
• WWE® Superstar Autograph Signings: WWE Legend Hulk Hogan™ and WWE accompanied by Superstar Daniel Bryan® will be on hand for autograph signings on Thursday July 24th. In addition, WWE Continuing the autograph Smackdown, large and in-charge Superstar Big E™ will also be conducting fan signings on Friday July 25th —all happening at booth #3029.
• DC Universe Classics: One of the most demanded figures in the DCU Classics Signature Series—Doomsday—finally arrives! On-sale at SDCC, this massive 9” tall maniac had the ultimate face-off with Superman™ in the best-selling issue of Superman #75. For the first time in toy history, Doomsday sports his signature containment suit!
• Ever After High: For the first time, the teenage sons and daughters of famous fairytales join the SDCC party. To spellebrate the occasion a unique student, Cerise Wolf, daughter of The Big Badwolf, will be on sale. Get your paws on her fast as pre-sale units sold out in only 28 minutes! Visit the Ever After High Booth for photo opportunities and be there Friday at 2:00pm for a signing with Shannon Hale, author of two Ever After High New York Times Youth bestselling books.
• Mega Bloks Collectors Series Call of Duty® & Halo®: Mega Bloks will be giving away limited edition exclusive micro action figures at booth #3351, featuring first-time interchangeable armour and augmented pose-ability! Visitors can also witness the reveal of the world’s first Mega Bloks Call of Duty Signature Series set and visit the make-and-take station to build their very own unique SDCC souvenir.
• Minecraft First Look: Get ready to dig in to the world of Minecraft! Teaming with Mojang AB, Mattel debuts a line of Minecraft-inspired items that bring the game to life in ways you’ve never seen before. Join on Sunday, July 27^th for autographs and photos with the one and only iHasCupquake!

Mattel Celebratory Events & Panels:

Wednesday, July 23^rd-Sunday July 27^th
She-Ra’s 30^th Birthday Celebration

• Celebrate the 30th anniversary of one of the most iconic action starts of the 80’s – She-Ra Princess of Power! Swing by the Mattel booth to pick up our SDCC Etheria Invasion Hordak, the first ever released of She-Ra’s arch enemy in animation colors, including his sidekick Imp and EXCLUSIVE to SDCC, as a free gift with purchase receive Imp disguised as a Treasure Chest free! Also join us for an incredible She-Ra Cos-Play contest, collect She-Ra buttons and much more!

Thursday, July 24<