Head-Up Display (Hud) Market by Components (Video Generator, Projector, Combiner & Others) by Applications (Military & Civil Aviation and Automotive) & by Geography (North America, Europe, APAC & ROW) - Forecast & Analysis to 2013 - 2020
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Head-Up Display (HUD) system exhibits the information on the windshield of the vehicle operator enabling him to concentrate on driving without having to divert his attention from the windscreen. The technology provides safety and comfort to the drivers or pilots; technologically advanced systems even offer entertainments add-on with the whole HUD system. The HUD system makes vehicle operators well informed all the time about the internal and external environment happenings. The system delivers information like vehicle speed, engine status, lane assistance, navigational aid, and also infotainment needs of the car drivers. The aviation HUD systems are technically advanced in all sense; they can depict the key details to the pilots, like engine status, flight path, altitude, navigational assistance, and many more details like the runway aim point. The worldwide increasing vehicle safety concerns are paving the way for the need of technologically advanced HUD systems. The HUDs have transformed from CRT based to ultramodern laser based technologies with many features like multicolor displays, night vision mode, gesture control, voice recognition, and many more adding up to the list.
The HUD market is segmented in terms of its components such as video generator, projector, combiner, display panel, and other components. Each of these components forms a complete HUD system. The report also segments the HUD market on the basis of the applications of HUDs in various sectors. This includes the usage of HUDs in aviation, automotive, and other sectors. The aviation sector is further sub-segmented as defense aviation and civil aviation for aircrafts and helicopters. The automotive segment is further divided into the cars and motorcycle section. The 'geography wise' HUD market segmentation covers the North America (the U.S, Canada, and others), Europe (U.K, Germany, Russia, and others), the Asia Pacific (China, Japan, India, and others), and the Rest of the World (Latin America, Middle East, and others) regions.
The report includes the Porter's Five Force analysis of the HUD markets along with the market trends and value chain analysis.
Major players in the HUD market include BAE Systems (U.K.), Continental AG (Germany), Delphi Automotive PLC (U.S.), Denso Corporation (Japan), Esterline Technologies Corporation (U.S.), Johnson Controls Inc (U.S.), MicroVision Inc (U.S.), Nippon Seiki Co LTD (Japan), Pioneer Corp (Japan), Rockwell Collins (U.S.), Thales Group (France), and Yazaki Corp (Japan).
Key Take-Away:
• The total HUD market is expected to grow at an estimated CAGR of 25.8% from 2013 to 2020
• Analysis of the global market with a special focus on high growth application in each vertical and fast growing application market segment
• HUD market includes statistics by product, components, applications, and geography with detailed classification splits by revenue
• Porter's analysis in detail and time-lines of HUD
• Major market trends, drivers, and inhibitors for the HUD market
• Illustrative segmentation, analysis, and forecast of the major geographical markets to give an overall view of the HUD market
• The future of HUD from technical as well as market oriented perspectives
• Detailed competitive landscape with identification of the key players with an in-depth market share analysis; along with individual revenue, market shares, and market share rankings
1 INTRODUCTION 18
1.1 KEY TAKE-AWAY 18
1.2 REPORT DESCRIPTION 19
1.3 MARKETS COVERED 21
1.4 STAKEHOLDERS 22
1.5 RESEARCH METHODOLOGY 23
1.5.1 MARKET SIZE ESTIMATION 24
1.5.2 MARKET CRACKDOWN AND DATA TRIANGULATION 26
1.5.3 KEY DATA POINTS FROM SECONDARY SOURCES 27
1.5.4 KEY DATA POINTS FROM PRIMARY SOURCES 27
1.5.5 ASSUMPTIONS 28
1.5.6 LIST OF COMPANIES COVERED DURING THE REPORT 31
2 EXECUTIVE SUMMARY 32
3 MARKET OVERVIEW 36
3.1 MARKET DEFINITION 37
3.2 EVOLUTION OF HUD SYSTEM 37
3.3 SEGMENTATION OF HUD MARKET 40
3.4 HELMET MOUNTED DISPLAYS 41
3.5 CHARACTERISTICS OF HUD PRODUCTS 42
3.5.1 FIELD OF VIEW 42
3.5.1.1 Total Field of View 42
3.5.1.2 Instantaneous Field of View 42
3.5.1.3 Binocular Overlapping Field of View 42
3.5.1.4 Monocular Field of View 42
3.5.2 REFRACTIVE OPTICAL SYSTEMS 42
3.5.3 REFLECTIVE OPTICAL SYSTEMS 43
3.5.4 OPTICAL CHARACTERSTICS 43
3.5.4.1 Display Luminance and Contrast Ratio 43
3.5.4.2 Head Motion Box 43
3.5.4.3 HUD Display Accuracy 43
3.5.5 HUD SYSTEM HARDWARE 43
3.5.5.1 HUD Overhead Unit 43
3.5.5.2 Computer 44
3.5.5.3 Control Panel 44
3.6 APPLICATIONS LIFECYCLE OF HUD 44
3.7 PRICING ANALYSIS & TRENDS 46
3.8 PATENT ANALYSIS 48
3.9 PORTER'S FIVE FORCES ANALYSIS FOR HUD INDUSTRY 49
3.9.1 THREAT OF NEW ENTRANTS 50
3.9.2 THREAT OF SUBSTITUTES 51
3.9.3 DEGREE OF COMPETITION 52
3.9.4 BARGAINING POWER OF BUYERS 53
3.9.5 BARGAINING POWER OF SUPPLIERS 54
3.10 MARKET DYNAMICS 55
3.10.1 DRIVERS 55
3.10.1.1 Concentrated Focus on Active Safety Systems to Play Pivotal Role in Driving the HUD Market 55
3.10.1.2 Growth in High-End and Luxury Car Segment to Propel the Sales of HUDs 56
3.10.1.3 Growth Witnessed in Pico Projector Market to Provide Stimulus for Growth in HUD 57
3.10.2 RESTRAINTS 58
3.10.2.1 Display Variability and Virtual Image Distance to
Act as Technological Limitations for HUDs 59
3.10.2.2 Effects of HUD on Driving Speed/Behavior 60
3.10.3 OPPORTUNITIES 60
3.10.3.1 Holographic Displays to Increase the Convenience Factor, Especially for the Elderly 61
3.10.3.2 Voice and Gesture Recognition will Revolutionize the Concept of HUD to the Next Level 62
3.10.3.3 Extending HUD Applications to Sports Industry to Improve Athlete Performance 63
3.10.3.4 Untouched Economical Car Segment 64
3.11 BURNING ISSUE 64
3.11.1 GOOGLE SMART GLASSES VS HUD 64
3.12 WINNING IMPERATIVE 65
3.12.1 APPLICATION OF HUD IN MID-SEGMENT CARS, TO PROVIDE UNPRECEDENTED OPPORTUNITY FOR
HUD DEVELOPERS 65
4 GLOBAL HUD, BY TECHNOLOGY 66
4.1 OVERVIEW 67
4.2 CATHODE RAY TUBE TECHNOLOGY 68
4.3 LED TECHNOLOGY IN HUD 69
4.4 OPTICAL WAVEGUIDES 69
4.5 MEMS BASED TECHNOLOGY 71
4.6 LATEST TRENDS 71
4.6.1 AUGMENTED REALITY DISPLAY IN HUD'S 71
4.6.2 HUDWAY – THE HEAD-UP DISPLAY APP 72
4.6.3 HAND MOVEMENT AND EYE-BALL TRACKING 72
4.6.4 DISPLAY TRENDS 72
4.6.4.1 Stereoscopic 72
4.6.4.2 Auto-Stereoscopic 72
4.6.4.3 Holographic 73
4.6.4.4 Volumetric 73
5 GLOBAL HUD MARKET, BY COMPONENTS 74
5.1 INTRODUCTION 75
5.2 COMPUTER/VIDEO GENERATOR 78
5.2.1 AUTOMOTIVE VIDEO GENERATION MARKET TO SHOWCASE HEALTHY GROWTH RATE IN
THE FORECAST PERIOD 78
5.3 PROJECTOR 82
5.3.1 PICO PROJECTOR POTENTIAL IS BEING ATTRACTED BY THE AUTOMOTIVE INDUSTRY DUE TO
ITS COMPACTNESS 83
5.3.2 PICO PROJECTORS TECHNOLOGIES 87
5.3.2.1 Digital Light Processing (DLP) 87
5.3.2.1.1 Benefits of DLP Technology 88
5.3.2.1.2 Challenges in DLP Technology 88
5.3.2.1.3 Market Opportunities 89
5.3.2.1.4 Major Companies using DLP Technology in Pico projectors 89
5.3.2.2 Liquid Crystal on Silicon (LCOS) 89
5.3.2.2.1 Benefits of LCoS Technology 90
5.3.2.2.2 Challenges of LCoS technology 90
5.3.2.2.3 Market Opportunities 90
5.3.2.2.4 Major Companies using LCoS Technology in Pico Projector 91
5.3.2.3 Laser-Beam-Steering (LBS) 91
5.3.2.3.1 Benefits of LBS Technology 91
5.3.2.3.2 Challenges of LBS Technology 92
5.3.2.3.3 Market Opportunities 92
5.3.2.4 Holographic Laser Projection 92
5.3.2.4.1 Benefits of Holographic Laser Projection Technology 93
5.3.2.4.2 Market Opportunities 93
5.4 DISPLAY PANEL 94
5.4.1 DIGITAL MICROMIRROR DEVICES (DMD) 95
5.4.2 LIQUID CRYSTAL DISPLAY TECHNOLOGY (LCD) 96
5.4.3 LIQUID CRYSTAL ON-SILICON TECHNOLOGY (LCOS) 97
