Soccer.Fusion.net is an example of a next-generation television model focused on engaging its audiences beyond traditional linear television. The site is taking a fresh approach to deliver content that is new and different for its millennial audience with recently hired top-notch talent, an on-site crew in Brazil and its process for speedy publishing of World Cup highlights. With Ooyala, the site is reaching viewers wherever they are, on any screen and bolstering revenue via ad monetization. Ooyala is powering all video content, both live and on-demand, for the site throughout the course of the World Cup tournament.
" Soccer.Fusion.net's digital offering aligns with what we believe the broadcasters of tomorrow will look like, particularly with regard to sports," said Jay Fulcher, chief executive officer of Ooyala. "Sports have paved the way for digital TV innovation. Fusion's site showcases how Ooyala's technology enables customers to build new business models incorporating social engagement and capturing lucrative sports audiences by capitalizing on the huge opportunity presented by the most popular online sporting event in history."
With the rise in mobile viewership, as seen from Ooyala's Q1 2014 Video Index Report, Soccer.Fusion.net prioritized its site to be mobile-centric, tapping Ooyala to ensure Soccer.Fusion.net's premium online content reaches any screen, anywhere and at anytime. Ooyala is also providing real-time analytics on performance of Soccer.Fusion.net's content so the broadcaster can tailor its strategy throughout the World Cup tournament to maximize viewers and revenue.
"Fusion is excited to be providing viewers with a fully immersive World Cup experience across our television, digital and social platforms," said Hong Qu, chief technology officer of Fusion. "We want to be an incubator for innovation, taking risks with new forms of online content and new ways of delivering that content to consumers -- especially on mobile devices. Ooyala's technology and analytics gave us the complete solution we needed to reach more audiences on more screens."
About Fusion
Fusion is a news, pop culture and satire TV and digital network. It engages and champions a young, diverse, and inclusive America with a unique mix of original reporting, lifestyle, and comedic content that is both smart and irreverent. Fusion launched in millions of households nationwide on October 28, 2013. Seven major distributors are carrying the cable network including Dish network, Cablevision, Charter, Cox, AT&T U-Verse, Verizon FiOS and Google Fiber. For more information about Fusion visit
fusion.net or follow us on Twitter
@ThisIsFusion and
facebook.com/FusionNetwork. Fusion is a joint venture between Univision Communications Inc. and the Disney/ABC Television Network. To find out if Fusion is available in your area visit:
GetFusionTV.net.
About Ooyala
Ooyala delivers personalized video experiences across all screens and is a leader in online video management, publishing, analytics and monetization. Ooyala's integrated suite of technologies and services gives content owners the power to expand audiences through deep insights that drive increased viewer engagement and revenue from video.
Companies using Ooyala technology include Univision, Foxtel, Comedy Central, NBC Universal, Telstra, ESPN, Bloomberg, Telegraph Media Group, Telefonica, The North Face, Rolling Stone, Dell, Sephora and Yahoo! Japan. Headquartered in Mountain View, California, Ooyala has offices in New York City, London, Sydney, Tokyo and Guadalajara, Mexico. The company works with premier reseller and technology partners throughout the Americas, Europe, Africa, Japan and the Asia-Pacific region. For more information, visit www.ooyala.com.
Media Contact: Suzanne Chan ooyala@eastwick.com 415.820.4165
