PicsArt Surpasses Instagram to Become #1 Photo App in Apple's App Store for iPhone

MOUNTAIN VIEW, Calif., May 29, 2014 — (PRNewswire) — PicsArt Inc, developer and publisher of the wildly popular PicsArt mobile photo editing and drawing app, today announced it has become the #1 photo app on iPhone with a 5 star user rating, surpassing Instagram, Snapchat and YouTube when it reached #5 in Apple's App Store list of Top Free Apps.

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A top app on Android for the past two years, PicsArt combines the simplicity of Instagram with the full-featured capabilities of Photoshop, and it is completely free. With a focus on driving organic growth and keeping users happy, PicsArt has been installed more than 130 million times across Android, iPhone and Windows Phone, with continued traction averaging about 5 million new installs per month.

While other free mobile image editing apps offer stripped-down versions of premium offerings, PicsArt provides the full power of professional but easy to use editing and drawing capabilities, with frequent updates, including hundreds of customizable effects and masks, corrections, drawing tools with numerous layers and brush options, custom clipart, and more.

"Today's mobile users are more sophisticated, and they want to do more with their photos and mobile creations," said Hovhannes Avoyan, CEO at PicsArt Inc. "We make it easy for them to be as creative as they want, wherever they are, and work with other creatives to take their personal artistry to a new level."

PicsArt is also home to a unique social network of 13 million registered users who actively share their works in a nurturing, collaborative environment where they can inspire and learn from each other, edit each other's works, grow as artists, and be discovered. PicsArt users span everyone from professional photographers and graphic artists to amateur shutterbugs who simply want their photos to look better.

"Whereas other photo apps are about capturing a moment, PicsArt is about creating a moment," continued Avoyan. "We're very excited to see this idea resonating within Apple's own community."

For more on PicsArt, its community of users, and samples of their work, visit www.picsart.com.

About PicsArt
PicsArt is a free and full featured photo editing and drawing mobile app available on Android, iOS and Windows Phone. Based in Mountain View, Calif., the app is also home to the largest art-based mobile social network of more than 13 million artists, which allows users to connect with and inspire one another from anywhere in the world. The app has been installed more than 130 million times and continues to expand and improve, so anyone can unleash their creativity and become a great artist.

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PicsArt Inc Web: http://www.picsart.com