NEW YORK, NY--(Marketwired - May 29, 2014) - The Sony Cyber-shot DSC-RX100 III is a feature-packed premium point-and-shoot camera with a 1" sensor, a new popup OLED viewfinder, built in ND filters, and more. This makes it a versatile camera that can go anywhere. Read more on the Sony DSC-RX100 III camera here:  http://www.bhphotovideo.com/c/product/1049537-REG/sony_dscrx100m3_b_cyber_shot_dsc_rx100_iii_digital.html

Watch the new Sony RX100 III YouTube video here:  https://www.youtube.com/watch?v=Gk0vG9VMixQ

The Sony RX100 III features an Exmor R sensor similar to that of the previous model, a 20.1MP, 1" CMOS sensor featuring a back-illuminated design that gives it high native sensitivity to ISO 12800, which can be further expanded to an effective ISO 25600 through the use of Multi-Shot Noise Reduction. Along with Sony's Column A/D Conversion, area-specific noise reduction, and use of their newest BIONZ X image processor, rich image detailing with smooth color and tonal gradations are also noted endowments of this series. This refined processor also avails a wealth of performance-related attributes throughout the camera, including the ability to record up to 10 fps in Speed Priority mode, and 2.9 fps continuous shooting with single-shot AF, as well as a fast 0.008-second shutter-lag time. Learn about the Sony DSC-RX100 III here:  http://www.bhphotovideo.com/c/product/1049537-REG/sony_dscrx100m3_b_cyber_shot_dsc_rx100_iii_digital.html

The Sony DSC-RX100 III retains the same Carl Zeiss Vario-Sonnar T* designation as its predecessors, but shortens the zoom range to a 35mm equivalent 24-70mm. Nine aspherical elements, including two cemented AA (Advanced Aspherical) elements, are incorporated into the optical design to minimize chromatic aberrations throughout the zoom range, and also contribute to marked image sharpness and clarity. While losing a bit of reach at the telephoto end, and gaining a bit at the wide end, the new lens features a substantially faster design with an f/1.8-2.8 maximum aperture. Whereas the RX100 II had a maximum aperture of f/4.9 at the long end, the RX100 III's f/2.8 aperture at the 70mm end offers more flexibility for working in difficult lighting conditions. The new version also incorporates a selectable 0.9 neutral density filter into its design, which provides a three-stop reduction in exposure. Neutral density filters allow you to photograph with wider apertures in bright light for greater selective-focus control, or with longer shutter speeds than normally required, for greater control over how subject movement is rendered. Additionally, Optical SteadyShot image stabilization is also incorporated into the camera to minimize the appearance of camera shake, which helps a great deal when you're working in difficult lighting conditions and with telephoto magnifications.

In the following YouTube video, Allan Weitz of B&H Photo, reviews the new Sony DSC-RX100 III digital camera, and gives an in-depth overview of how the camera handles, as well as its notable features. http://www.youtube.com/watch?v=Gk0vG9VMixQ

The  B and H YouTube Channel has an unmatched wealth of educational photography content. Our entertaining and informative videos feature product overviews from our in-house specialists, as well as photography industry experts. You can even view the B&H Event Space presentations from many of the world's foremost photographers, and interviews with some of Photography's most dynamic characters. Tap into this exciting resource by subscribing to the B&H YouTube Channel here:  http://www.youtube.com/user/BHPhotoVideoProAudio