Offers Smart Tools, Powerful Effects, and Intuitive Design for Easier Paths to Advanced Animations

GOTHENBURG, Sweden – May 13, 2014 – Animation has a reputation for being tedious and complex. That’s why  Craft Animations™ is proud to announce  Craft CameraFx™, a powerful new animation tool for users who’d prefer it to be simple and intuitive. Designed specifically for camera animation, Craft CameraFx presents users with a layer-based workflow that helps them create a dynamic sequence in a matter of minutes.

Craft CameraFx was inspired by Craft Director Studio’s “driving” workflow, and incorporates new abilities to manage cameras within a 3D scene. Traditionally Craft Director Studio users would have to use several cameras if they wanted to string together different effects. Now they can add multiple layers to the same camera and see changes directly from a set view to streamline the animation process. The software even lets users modify a sequence after it's made. No more re-staging and re-recording if you don’t get it right the first time.

“Traditional methods like spline animation always come with a stiff workflow,” says Michael Belin, co-founder and developer at Craft Animations. “With CameraFx, it’s simple. Want your camera to shake at a precise moment? Simply add a noise effect. Set the start and end times. Bang.”

Tailored for easy customization and rugged professional use, effects in Craft CameraFx exist as small modules within its new layer system. Module movement characteristics are generated in real-time and several can be stacked together for scenes that require complex animations.

For example, a user might quickly set up a crude path for an object using a rough spline animation or other basic input. Adding one of CameraFx’s offset effects will then smooth out and extend curves on the path without actually modifying the source animation.

This system was refined from specifications and requests from the Ubisoft Toronto team during the development of Tom Clancy’s Splinter Cell Blacklist, giving Craft CameraFx a true trial-by-fire in the AAA game market.

“We relied on Craft CameraFx to help us achieve realistic camera animations in Splinter Cell Blacklist,” says Randy Yuen, Camera Specialist at Ubisoft Toronto. “We saved time by using this toolset, which helped our team deliver game animations at a very high level of quality.”

Through elements like recording feedback, precise customization, and a variety of effects options, artists of all levels can now have unprecedented control over their animations.

Additional key features of Craft CameraFx include:

• Streamlined Animation Workflow: Intuitive controls make camera animations easy to create and tweak
• Real-time Feedback: A constantly active system applies changes in real-time so users have the freedom to change animations and view results right away
• Simple and Smart Controls: The unique layer system and user-friendly interface makes advanced combinations of effects easy to achieve
• Powerful Effects: A collection of specific camera effects includes the most common camera characteristics to easily achieve advanced animation techniques

“In markets like Games, Film and VFX, artists are always in search of something that can save time but still deliver a consistent result,” says Belin. “That’s why we created CameraFx. It’s simple, but also more powerful than any other camera animation tool.”

Pricing and Availability

Craft CameraFx is priced at $1,995, and is available now for users of MotionBuilder 2012, 2013, 2014 and 2015. A purchase includes a perpetual license for the specific platform and host version of Craft CameraFx, as well as first tier support from Craft Animations. Users can access a trial of Craft CameraFx  here.

About Craft Animations

About Craft Animations Founded in 2006 and based in Gothenburg, Sweden, Craft Animations™AB is a leading developer of professional real-time 3D animation technology, Craft Director Studio™ and Craft CameraFx™. By focusing on real-time control and interactivity, Craft Animations is guiding artists to a new generation of animation tools that give the user an intuitive workflow, direct feedback and vivid results. Utilized by high-profile companies world-wide such as Disney, Pixar, Ubisoft, EA, Lockheed Martin, NASA, GM and Toyota; Craft Director Studio and Craft CameraFx streamline production, enhance realism and increase creativity for users in the visual effects, game development, forensic reconstruction and architectural design industries.

For more information, please visit  www.craftanimations.com.