New track addresses design automation and design methodologies to enable automotive designers and integrators to meet unprecedented challenges

Louisville, Colo. –– April 15, 2014 –– It was just a matter of time before the Design Automation Conference, known as the premier conference devoted to the design and automation of electronic systems, would incorporate a special track dedicated to the automotive industry. Almost every facet of a vehicle today has a relationship to embedded electronics and software. From long-standing features like lighting and radio to advanced powertrain controls, driver assistance, and safety features to the merging of consumer electronics and in-vehicle infotainment, electronics permeate every vehicle today. These features stretch the limits of the embedded technology space and the electronic design automation (EDA) tools used to deliver them.

The DAC program is tailored for researchers, developers, design engineers and management focused on EDA, embedded systems and software (ESS), IP, security and automotive software and systems. DAC 2014 will be held at the Moscone Center in San Francisco, California, from June 1-5, 2014. Automotive design, researchers, industry veterans and new-comers alike will find relevant content at DAC 2014.

“Today most of the innovation in modern cars is in the area of embedded systems and software,” said Samarjit Chakraborty, DAC 2014 Automotive Track Co-Chair. “Embedded systems and software strongly influence all aspects of a vehicle, ranging over functionality, efficiency, time-to-market, cost, quality, safety, and security. The Automotive Track offers a unique forum to bring together automotive designers and integrators, and the embedded systems, software and the EDA community, in order to address the unprecedented challenges in design automation and design methodologies in the automotive domain.”

The Automotive Track will take place Tuesday, June 3, and Wednesday, June 4. The track will debut with a keynote and include 10 sessions, two SKY Talks and two panels as well as tutorials. 50 experts from around the world, representing over 26 companies and universities, will present a dynamic program.

Kicking off the Automotive Track on Tuesday, June 3, at 9:00am will be a dual keynote co-delivered by James Buczkowski, Henry Ford Technical Fellow of Ford Motor Company, and Jim Tung, MathWorks Fellow of MathWorks, Inc., entitled “Automating the Automobile.” Tung and Buczkowski will explore the key trends shaping the future of automobiles and examine what it will take to design the electronics that will power automation.

Advance registration for DAC is now open and can be found at www.dac.com.

About DAC
The Design Automation Conference (DAC) is recognized as the premier event for the design of electronic circuits and systems and for electronic design automation (EDA) and silicon solutions. Since 1964, a diverse worldwide community of many thousands of professionals has attended DAC. They include system designers and architects, logic and circuit designers, validation engineers, CAD managers, senior managers and executives as well as researchers and academicians from leading universities. Close to 60 technical sessions selected by a committee of electronic design experts offer information on recent developments and trends, management practices and new products, and methodologies and technologies. A highlight of DAC is its exhibition and suite area featuring leading and emerging EDA, silicon, intellectual property (IP) automotive, security and design services providers. The conference is sponsored by the Association for Computing Machinery (ACM), the Electronic Design Automation Consortium (EDA Consortium), and the Institute of Electrical and Electronics Engineers (IEEE), and is supported by ACM's Special Interest Group on Design Automation (ACM SIGDA).

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Michelle Clancy
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