26th March 2014, London, Premier Farnell has signed a direct agreement with Silicon Labs, a leader in the innovation of high-performance, analog-intensive, mixed-signal semiconductors.
The agreement covers Europe and Asia Pacific, and Silicon Labs’ products are particularly targeted at the development of Internet of Things solutions through microcontroller (MCU), wireless and sensor products, as well as timing products for Internet infrastructure applications.
Last year Silicon Labs acquired Energy Micro to further enhance its energy-friendly MCU offering, complementing the company’s industry-leading Sub-GHz and ZigBee wireless connectivity options for embedded devices.
Mike Buffham, Global Product Director, Semiconductors at Premier Farnell, said: “This new direct agreement with Silicon Labs is exciting because it expands our award- winning technology solutions product offering around MCUs, wireless and sensing. We have listened to our customers, and delivering an extensively stocked Silicon Labs range of embedded products enhances our global Connector line card and makes it easier for our customers to access all the products they need in one place.”
“We are delighted to announce the addition of Premier Farnell to our sales network in Europe and Asia Pacific,” said Phil DeMarie, Vice President of Global Channel Sales at Silicon Labs. “Premier Farnell’s approach to the design engineering community is ideal for promoting our products to engineers who are looking for innovative development solutions for the Internet of Things.”
About Silicon Labs
Silicon Labs is an industry leader in the innovation of high-performance, analog-intensive, mixed-signal ICs. Developed by a world-class engineering team with unsurpassed expertise in mixed-signal design, Silicon Labs’ diverse portfolio of patented semiconductor solutions offers customers significant advantages in performance, size and power consumption. For more information about Silicon Labs, please visit www.silabs.com.
About Premier Farnell
Premier Farnell plc (LSE:pfl) is a global leader in high service distribution of technology products and solutions for electronic system design, maintenance and repair. Its differentiated proposition includes 29 local language transactional websites, and the critically important element14 Community for design engineers – an industry first ( www.element14.com). With sales last year of £952m the Group distributes its comprehensive portfolio of products and services throughout Europe, North America and Asia Pacific, supported by a global supply chain of over 3,500 suppliers and an inventory profile developed to anticipate and meet its customers’ needs.
While global in scope, Premier Farnell recognises the individual needs of each market and has continued to internationalise its model accordingly. It trades locally as Farnell in Europe, Newark/element14 in North America and Mexico and Farnell Newark in Brazil. Across Asia Pacific the business trades as element14.
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