Powered by Atmel's maXTouch Controller, Popular Mi3 Smartphone Allows Users To Enjoy Superior Touch Experience With a Super Sensitive Touch Panel, Water Resistance and Support for Users with Gloves

SAN JOSE, Calif., Oct. 2, 2013 — (PRNewswire) — Atmel^® Corporation (NASDAQ: ATML), a leader in microcontroller and touch technology solutions, today announced that Atmel's maXTouch® mXT540S controller is powering the 5-inch touchscreen for the recently launched full high-definition (HD) Mi3 smartphone from Xiaomi, a leading provider of smartphones, apps, and consumer electronics who has taken the China market by storm.

Powered by Atmel's maXTouch mXT540S, Xiaomi's full HD Mi3 smartphone delivers superior touch performance with a very sensitive touch panel offering the fastest report rate in the industry, a crucial feature for capturing precise touches including handwriting and signature capture with a fingernail. With an industry-leading signal-to-noise ratio, the mXT540S offers noise suppression for environments with aftermarket noisy chargers, along with longer battery life.

"Xiaomi continues to bring modern designs to the market with an established brand and is known for launching some of the most innovative smartphones," said Jon Kiachian, Vice President of Touch Marketing, Atmel Corporation. "The new Xiaomi Mi3 offers users a wide 5-inch smartphone on a 1080p HD touchscreen with extremely precise touches in the rapidly growing China and emerging markets. We are thrilled that Xiaomi has selected our maXTouch controller and we look forward to collaborating with them on future designs."

Additional features of the Mi3 smartphone include:

• NVIDIA Tegra 4 processor or Qualcomm Snapdragon 800 (depending on market)
• 5-inch IPS 1080p display
• 2GB of LPDDR3 RAM
• 13MP Sony Exmor RS CMOS camera
• 2MP front facing
• 3,050mAh battery
• NFC
• 8.1mm thick profile

More Information
Atmel maXTouch S touchscreen controllers: http://www.atmel.com/microsite/maxtouchs
Atmel maXTouch Technology: www.atmel.com/maxtouch
Atmel YouTube Channel: www.atmel.com/youtube  
Embedded Design Blog: www.atmelcorporation.wordpress.com 
Twitter: www.atmel.com/twitter 
LinkedIn: www.atmel.com/linkedin 
Facebook: www.atmel.com/facebook   

About Atmel
Atmel Corporation (Nasdaq: ATML) is a worldwide leader in the design and manufacture of microcontrollers, capacitive touch solutions, advanced logic, mixed-signal, nonvolatile memory and radio frequency (RF) components. Leveraging one of the industry's broadest intellectual property (IP) technology portfolios, Atmel is able to provide the electronics industry with complete system solutions focused on industrial, consumer, communications, computing and automotive markets.

© 2013 Atmel Corporation. All Rights Reserved. Atmel^®, Atmel logo and combinations thereof, maXTouch^® and others are registered trademarks or trademarks of Atmel Corporation or its subsidiaries. Other terms and product names may be trademarks of others.

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