Visual Effects/Animation Studio Takes Hollywood Blockbuster Trailer Approach To New Online Games
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August 15, 2013 - DUBAI, UNITED ARAB EMIRATES – Take the imaginative characters found in the popular online games
Pirate101 and
Wizard101 and add a healthy dose of Hollywood trailer spectacle and you have the stunning launch spots created by the visual effects/CG animation studio
Clockwork VFX for popular game developer
KingsIsle Entertainment, Plano, TX, and agency
Uproar!
“The KingsIsle team and the creative team at Uproar! were very hands on and had a clear vision of what they wanted,”
Jason Tomlins, Clockwork VFX’s Co-Founder and Managing Director, says. “But they also gave us the creative freedom to interpret and expand upon their concepts.”
‘Hollywood’ Approach:
Differing slightly in their approach, but similar in their level of animated sophistication, both spots capture a distinctly Hollywood film trailer sense of adventure and cinematic detail.
Wizard101 opens with a live action shot of a team of players readying themselves for battle. As they open the door that leads to the tournament, the live action characters morph in their animated avatars and begin to battle another team using an array of wizardry, including vividly animated flying ice shards, fire and magic wands that shoot powerful streams of electricity.
Pirate101 opens with a shot of a pirate ship sailing above the clouds while the voiceover intones, “Choose your pirate wisely.” From there a swooping single camera brings viewers aboard a ship in mid-battle. Effectively using super slow motion, we are introduced to the many characters a Pirate101 player can inhabit – Buccaneer, Witch Doctor, Musketeer, Privateer, Swashbuckler.
“These are at heart, adventure stories and each takes the viewer on a magical journey where their larger than life avatars are engaged in amazing feats of daring,” Tomlins explains. “The action and fight sequences on both commercials demanded a larger-than-life approach.”
Sweeping Cameras
That approach can be tricky, especially in the case of Pirate101, which employed a sweeping camera move that Tomlins says was one of the most challenging aspects of the project.
“Any change in one scene effected the scenes before and after it,” Tomlins says. “Taking a step backward with this kind of technique is more serious than it would be with regular edit cuts. The slow motion sections were all done in the 3D scene. Our team would literally animate the frame rate of the camera as it moved from sequence to sequence and then animate the actions of the characters according to the frame rate. All by hand. It was a busy few weeks, but totally worth it for the lovely result.”
Adding Details:
While online games are fun, they’re not necessarily known for their complex animation, with that in mind the Clockwork VFX reimagined all of the Pirate101 and Wizard101 characters, props and environments to give them greater detail and an epic cinematic composition.
“The Pirate and Wizard worlds are well defined, but for the purposes of these ads we needed to push the character details, colors, textures and lighting to maximize the impact on TV viewers,” Tomlins explains. “What was great for us was being able to create two very different looking animated pieces – Pirate101 is a bright and shiny rollercoaster of action, whereas Wizard101 draws on more subdued mystical themes and dramatic action. To pull all of this off in just 6 weeks is a testament to the animation team we have here.”
About Clockwork VFX:
Clockwork is a visual effects and CG animation company. For the past 8 years, our core business has been the creation of high-end CG visual effects and animation for the commercials market. We characterize ourselves as an ‘Artist Driven’ company – and we mean exactly that. Each member of the team is highly skilled in their fields of fine art, sculpting, motion graphics, compositing, modeling, and texturing, animation or character animation. For more information visit
http://www.clockworkvfx.com
Web Resources:
Click here to visit the Clockworks VFX website:
Click here to watch Pirate101 spot:
Click here to watch Wizard101 spot:
Click here for more info about Kingslsle Entertainment:
Creative Credits:
Client: Kingslsle Entertainment
Project: Pirate101, Wizard101 (both:30s)
Agency: Uproar!, Dallas, TX and New York, NY
Animation/Visual Effects: Clockwork VFX, Dubai, United Arab Emirates
Executive Producer: Jason Tomlins
CG Supervisor: Marc Greyvenstein
Toolkit:
- Newtek Lightwave
- Autodesk Maya
Contact: Right Word Media
Ray Ecke
p. 973.726.3797
f. 973.726.3798
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