Based on next generation secure memory technology

TOKYO — (BUSINESS WIRE) — February 25, 2013 — Toshiba Corporation (TOKYO: 6502) today announced the launch of new microSDHC Memory Cards based on SeeQVault^TM technology that will provide a flexible platform for storing and distributing high definition content.

SeeQVault is a leading-edge content protection technology developed by Toshiba Corporation, Panasonic Corporation, Samsung Electronics Co., Ltd. and Sony Corporation, that is licensed through NSM Initiatives LLC (NSM is an abbreviation of Next Generation Secure Memory Initiative). The technology applies bidirectional authentication with a unique identifier and public key infrastructure to assure consumers can enjoy a high level secure environment for storing and distributing of High Definition (HD) content. The technology can be integrated into flash memory cards and the devices that run them, and NSM Initiatives LLC started to license it to device manufacturers and content service providers on February 25.

SeeQVault provides people access to the latest digital content and to be free to enjoy it across platforms. The SeeQVault card can be used for playback of content in a smart phone, a tablet or a TV, while assuring a high level secure environment.

The initial product line-up will cover 16GB and 32GB capacities compatible with the Ultra High Speed Bus I and the UHS Speed Class 1. Toshiba will start delivery of sample products in March and will move to commercialization by the end of 2013.