July 10, 2012 -- eSpatial, leading providers of powerful online mapping software mapping software are excited to announce US-based Non-Profit Icing Smiles - as a new customer.

Icing Smiles provides custom celebration cakes and other treats to families impacted by the critical illness of a child. With over 2,100 volunteers across the US, over 500 cakes delivered in 2011, over 200 volunteer hours donated per week, and more than 12 international countries waiting to create ‘Smiles’ – data plays a huge role in the organization.

As an eSpatial customer, Icing Smiles have already begun utilizing eSpatial’s online mapping software to visualize their data to drive and support their efforts in delivering cakes to children.

So far, Icing Smiles have discovered insight covering their volunteers, bakeries, and critically ill children. The organisation has been able to identify the location of a volunteer in relation to a child on a national scale, a benefit that the organisation anticipate will result in a positive impact on their efficiency and the level at which they reach their target audience.

‘The team at eSpatial have given great dedication to helping us get the most from our data and in how we map it for analysis. The software is proving to be a powerful tool for us’ says Icing Smiles Founder, Tracy Quisenberry. ‘Leveraging our data is very important – and visualizing it on a map is empowering us to match more volunteers to children, and get more volunteers involved faster’.

eSpatial is dedicated to supporting the work of Non-Profit organisations like Icing Smiles. As software providers, eSpatial understand that Non-Profits benefit from the help and support of businesses and tools such as eSpatial in order to reach out to their networks. eSpatial are proud to be the online mapping software choice of Non-Profits.

‘Icing Smiles is a great organization’ says eSpatial Chief Sales and Marketing Officer, Colm Mulcahy. ‘We’re delighted to be able to help Icing Smiles in achieving their objectives – and we’re committed to being able to help other Non-Profit organisations too’.  

About Icing Smiles

Icing Smiles is a Non Profit organization that provides custom celebration cakes and other treats to families impacted by the critical illness of a child. We understand that the simple things, like a birthday cake, are luxuries to a family battling illness. Our goal is to create a custom cake for the ill child, or their sibling, that provides a temporary escape from worry and creates a positive memory during a difficult time.

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Website: www.icingsmiles.org

About eSpatial

eSpatial delivers powerful mapping in minutes and enables organizations of all sizes to do more with their data. eSpatial mapping software transforms data into useful intelligence with geographic visualizations, interactive reporting and powerful analytics. eSpatial are mapping enthusiasts with over a decade of experience in geographic solutions and are trusted by partners and customers who span nearly every industry.

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Website: www.espatial.com

Further information

Chelsey Walsh, Corporate Marketing Executive, eSpatial, Block A1, EastPoint Business Park, Fairview, Dublin 3, Ireland.

Phone: +353.1.870.8800 Fax: +353.1.870.8899

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Disclaimer & trademarks

eSpatial is registered trademark of eSpatial Solutions Ltd. and/or its affiliates. Copyright © 2012 eSpatial. All Rights Reserved.