Compatible with All Atmel MCUs, New Serial EEPROM Devices with 48- and 64-Bit MAC/EUI and 128-Bit Pre-programmed Serial Numbers Help Designers Bring Internet-Connected Products to Market Faster and Simplify the Serialization of Mass Production Products

SAN JOSE, Calif., July 9, 2012 — (PRNewswire) — �Atmel® Corporation (NASDAQ: ATML), a leader in microcontroller and touch technology solutions, today introduced two new families of Serial EEPROM products. The AT24MAC series of devices provide pre-programmed Media Access Control (MAC)/Extended Unique Identifier (EUI) node identity addresses, alleviating the need for customers to program their own MAC/EUI addresses and maintain the associated complex databases, making it simpler, faster, and less expensive to develop Internet-connected products of all types. The AT24CS series of devices include unique, factory programmed, read-only serial numbers that can help customers simplify inventory control of mass production lines and enhance product traceability.

The Atmel AT24MAC and AT24CS devices can be used in a variety of market segments including Internet-connected devices, consumer, white goods, industrial, medical, communications, media, lighting, home automation, computing, telecom and security applications. The new devices are drop-in compatible with existing Atmel Serial EEPROM devices.

The new AT24MAC series devices have globally unique hardware addresses embedded onboard, so designers no longer need to absorb the management costs and time associated with acquiring, using, and managing an allotment of MAC/EUI addresses, defined by the Institute of Electrical and Electronics Engineers (IEEE). The AT24MAC602 devices provide designers with unique, pre-programmed, industry-first 64-bit EUI addresses while the AT24MAC402 devices provide 48-bit MAC/EUI addresses. These addresses reside alongside a 2-Kbit Serial EEPROM. The AT24MAC602 device is well suited for use in applications that rely on ZigBee®/IEEE 802.15.4™, FireWire®/IEEE 1394™, and IPv6 for network communication. The AT24MAC402 device is ideal for a broad set of applications including those that utilize Ethernet, 802.11x wireless networking, and Bluetooth®.

Both the AT24MAC series and the AT24CS series also contain Atmel-generated, unique 128-bit serial numbers. The serial numbers are exclusive regardless of memory density or product family, enabling the value to remain distinctive across the entire portfolio of customer applications. The AT24CS series of devices is initially available in densities of 1-Kbit to 8-Kbit denoted by the AT24CS01, AT24CS02, AT24CS04, and AT24CS08 part numbers.

"The market for intelligent Internet-connected devices with processors less than 32-bits is expected to grow by 11 billion units in 2015," said Alan Niebel, founder and chief executive officer, Web-Feet Research. "Atmel has been a long-standing, innovative leader in the Serial EEPROM market for over a decade, and the launch of Atmel's new Serial EEPROM families with pre-programmed, embedded unique identifiers help customers enhance security and traceability and allows them to bring their products to market faster. Atmel's launch comes at an ideal time as the world and multitudes of new products, from LCD TVs and tablets to coffee makers and white goods, incorporate networked connectivity," Niebel continued.

"The ability to get your products to market faster is more critical than ever in today's globally competitive business environment," said Paul Hill, director of memory products, Atmel Corporation. "With every device on a connected network requiring a unique address or identifier, the launch of Atmel's AT24MAC devices lets designers eliminate the need to manage a MAC/EUI database and production management processes required to be compliant with IEEE—reducing the cost of ownership and allowing designers to focus on more critical elements of their application. Since the unique addresses and serial numbers are stored in an extended, separately addressable memory block, both the AT24MAC and AT24CS series of products leave the entire EEPROM memory array available for application use."

Pricing and Availability
Samples of the AT24MAC402, AT24MAC602, AT24CS01, AT24CS02, AT24CS04 and AT24CS08 are available now in 8-lead SOIC and 8-lead TSSOP packages. Samples in the 5-lead SOT23 and 8-pad UDFN will be available in the fourth quarter of 2012. The Atmel AT24MAC devices in 8-lead SOIC packages are available now in production quantities for US $0.22 to $0.24 in 5000-piece quantities while the AT24CS devices in 8-lead SOIC are available now in production quantities for US $0.20 to $0.25 in 5000-piece quantities depending on density.

For more information, visit: www.atmel.com/products/memories/serial/mac-eui-serial-number.aspx

About Atmel
Atmel Corporation (Nasdaq: ATML) is a worldwide leader in the design and manufacture of microcontrollers, capacitive touch solutions, advanced logic, mixed-signal, nonvolatile memory and radio frequency (RF) components. Leveraging one of the industry's broadest intellectual property (IP) technology portfolios, Atmel is able to provide the electronics industry with complete system solutions focused on industrial, consumer, communications, computing and automotive markets.

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