San Jose, CA, December 20, 2011. Catalog Data Solutions (CDS), a leading provider of online product catalog and CAD solutions for industrial suppliers, today announced that Mueller Streamline Co. has selected its online marketing SaaS solution.

Mueller Streamline Co. is a subsidiary of Mueller Industries, Inc. that engages in the sale and distribution of products that support the plumbing, HVAC, refrigeration and industrial markets. Headquartered in Memphis, TN, Mueller Streamline Co. sells multiple brands of a wide assortment of residential and commercial flow control products such as tube, pipe, valves, fittings, faucets and plumbing specialties to name a few.  Mueller Industries, Inc. is a global leader in the manufacturing and distribution of copper tube and fittings; brass and copper alloy rod, bar and shapes; aluminum and brass forgings; aluminum and copper impact extrusions; plastic fittings, pipe and valves; refrigeration valves and fittings; and fabricated tubular products. Operations are located throughout the United States, Canada, Mexico, China and Great Britain.

“We realized that the internet has changed the industrial sourcing process – potential customers and consumers nowadays often research and select products online before talking to any supplier. Therefore it is important that our products can be found online as well as be easy and quick to select. In addition we can adapt our marketing process to save designers time and get our products designed-in by offering downloadable CAD models of our products”, said Roscoe Bufkin, Director of Marketing for Mueller Industries, Inc. “We evaluated several vendors and chose the CDS Catalog and CDS ModelServer SaaS solution because it is designed specifically for industrial suppliers, well proven in the market, right up-to-date technically and CDS was highly responsive to work with. This new solution is currently being configured for our products and integrated into our web strategies.”
“We’re delighted to have been selected by Mueller Streamline Co.” said John Major, CEO Catalog Data Solutions. “As Roscoe says, the industrial and building product sourcing process has changed, designers do now typically research and select products online, so suppliers’ online content has to influence that research, be easily searchable and downloadable. Mueller Streamline Co. is adapting to that reality and taking advantage of it to improve their sales and marketing process. Of the many types of online marketing content (e.g. white papers, case studies, brochures, videos, demos, recorded webinars, reviews, CAD model downloads, etc.) only one is known to lead to a sale nearly 50% of the time! For industries in this space, CAD downloads make for very efficient marketing tools.”

CDS helps grow sales and strengthen customer loyalty for its clients through interactive online catalogs, ecommerce, 3D CAD & BIM model delivery and product configurator solutions.

About Mueller Streamline Co. & Mueller Industries, Inc.
Mueller Streamline Co. is a subsidiary of Mueller Industries, Inc. that engages in the sale and distribution of products that support the plumbing, HVAC, refrigeration and industrial markets. Headquartered in Memphis, TN, Mueller Streamline Co. sells multiple brands of a wide assortment of residential and commercial flow control products such as tube, pipe, valves, fittings, faucets and plumbing specialties to name a few. 
Mueller Industries, Inc. is a global leader in the manufacturing and distribution of copper tube and fittings; brass and copper alloy rod, bar and shapes; aluminum and brass forgings; aluminum and copper impact extrusions; plastic fittings, pipe and valves; refrigeration valves and fittings; and fabricated tubular products. Operations are located throughout the United States, Canada, Mexico, China and Great Britain. The company’s products are distributed through wholesalers, retailers and original equipment manufacturers (OEM) around the world. Mueller Industries, Inc. is traded on the New York Stock Exchange (MLI). For more information, visit www.muellerindustries.com or call 901-753-3200.

About Catalog Data Solutions, Inc. (CDS)
Catalog Data Solutions, Inc. is a leading SaaS provider of product search, configuration, and online CAD solutions for manufacturers and distributors. Founded in 2005 with headquarters in San Jose, CA, Catalog Data Solutions enables building product and industrial parts manufacturers and their distributors to increase sales by enabling their products to be specified into new designs, improve website conversion rates, generate high quality sales leads, and improve customer service. CDS SaaS solutions include the CDS Content Manager™, CDS ModelServer™, CDS Catalog™, and CDS CAD Configurator™. CDS’s skilled and experienced professional services team provides CAD modeling and implementation services for the successful deployment of CDS SaaS solutions. The company’s customers include the world’s leading manufacturers and distributors in the building products, high tech and industrial manufacturing industries. For more information, CDS can be reached at 408.550.8820 or by visiting www.catalogdatasolutions.com.

All brand names, product names, or trademarks belong to their respective holders.
###