Today, systems and semiconductor companies are undergoing a disruptive transformation so profound that even the best-known companies will be impacted. The EDA industry now stands at a crossroads where it also must change in order to continue as a successful, independent business. The disruptive transformation we are speaking of is not about EDA developing new design tools. It is not about new methodologies. It is not about the functional verification crisis, or the move to electronic system level (ESL) design, or any of the issues that have dominated discussions about EDA to date. It is about something much larger. It begins with a shift from design creation to integration in the electronic systems industry, and results in a new focus on profitability. This realization, in turn, opens the way to EDA 360, a new vision for what the EDA industry can become.
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