HP Enables New Field of Flexible Electronics with Reflective Display Technology
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HP Enables New Field of Flexible Electronics with Reflective Display Technology

SAN ANTONIO — (BUSINESS WIRE) — June 1, 2009 HP (NYSE: HPQ) today announced the launch of a new display technology for the personalization of consumer electronics products.

Electronic Skins, or eSkins, is a flexible reflective color film that can be applied to a variety of devices – including mobile phones, digital cameras, MP3 players, netbooks and notebooks. eSkins also can reflectively display icons and alpha-numeric characters.

HP eSkins technology offers brand manufacturers new ways to personalize their products with an electronically controlled color surface created using HP’s breakthrough roll-to-roll manufacturing platform. Designed to make fine-scale circuitry on plastic substrates, the platform processes flexible screens in rolls rather than individual sheets, offering the potential for more cost-effective manufacturing.

“Consumer electronics manufacturers who integrate HP eSkins technology into future products can benefit from HP’s expertise and innovation in ink technology and deliver print-like color performance,” said Ken Abbott, director, Emerging Technology, Technology Development Organization, Inkjet and Web Solutions Business, HP. “HP’s eSkins technology allows our partners in the consumer electronics industry to further differentiate their products by introducing a dynamic, durable and reflective digital surface to enable new design freedom.”

This new device architecture is compatible with roll-to-roll plastic circuits that can be combined with proprietary, electrically controllable “inks” to achieve print-like color performance, as well as transparency. Using a technology similar to color printing, HP is developing the capability to produce specific “ink” colors within the PANTONE MATCHING SYSTEM® range. The vibrant, print-quality colors have excellent visibility in direct sunlight and can electronically shift into a transparent state, revealing the surface below the eSkins film.

HP at Display Week 2009

At Display Week 2009, Tim Koch, research and development manager for the Technology Development Organization at HP, will offer a technical presentation on the HP roll-to-roll manufacturing platform on which eSkins technology was developed. The presentation will take place at noon on Thursday, June 4, in Room 217A/B. The conference, hosted by the Society for Information Display, is being held May 31 to June 5 at the Henry B. Gonzalez Convention Center in San Antonio.

Additionally, HP will present two technical papers on Multicomponent Oxide Transistors, which are enabling a new generation of display technology with higher refresh rates, increased speeds and better stability:

About HP

HP, the world’s largest technology company, simplifies the technology experience for consumers and businesses with a portfolio that spans printing, personal computing, software, services and IT infrastructure. More information about HP is available at http://www.hp.com/.

Note to editors: More news from HP, including links to RSS feeds, is available at http://www.hp.com/hpinfo/newsroom/.

PANTONE MATCHING SYSTEM is the property of Pantone, Inc.

This news release contains forward-looking statements that involve risks, uncertainties and assumptions. If such risks or uncertainties materialize or such assumptions prove incorrect, the results of HP and its consolidated subsidiaries could differ materially from those expressed or implied by such forward-looking statements and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including but not limited to statements of the plans, strategies and objectives of management for future operations; any statements concerning expected development, performance or market share relating to products and services; any statements regarding anticipated operational and financial results; any statements of expectation or belief; and any statements of assumptions underlying any of the foregoing. Risks, uncertainties and assumptions include macroeconomic and geopolitical trends and events; the execution and performance of contracts by HP and its customers, suppliers and partners; the achievement of expected operational and financial results; and other risks that are described in HP’s Quarterly Report on Form 10-Q for the fiscal quarter ended January 31, 2009 and HP’s other filings with the Securities and Exchange Commission, including but not limited to HP’s Annual Report on Form 10-K for the fiscal year ended October 31, 2008. HP assumes no obligation and does not intend to update these forward-looking statements.

© 2009 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.

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