SRS WOW HD is a complete and scaleable algorithm suite that can be customized by portable audio manufacturers to improve the quality of audio played over any digital audio player. It significantly improves audio performance, especially of highly compressed music files, and restores information that is lost by traditional recording and playback techniques, creating a more natural and realistic audio experience. AMI Semiconductor's BelaSigna 250 enhances SRS' offerings, enabling WOW HD to run on any portable music accessory. BelaSigna 250, an ultra-low-power audio processing system, allows standalone operation, portability and ultra-low power consumption.
"There is an increasing use of high-performance digital signal processing (DSP) systems within the high-end segment of portable audio devices and accessories. Consumers are now looking for "smart" or value-added headphones and communications devices. We are excited to be able to offer BelaSigna solutions with WOW HD to meet this need," said David Coode, who manages AMI Semiconductor's Audio Solutions Team. "We have been working with SRS Labs on extremely power-efficient audio and voice solutions for a long time now and WOW HD is the next step in bringing real value to the music listening experience."
"AMI Semiconductor's BelaSigna 250 platform is an ideal integration of analog and DSP functionality for in-place audio processing, making it a great match to many of SRS Labs' solutions for audio accessories," said Joanna Skrdlant, senior director, global business development and product management at SRS Labs. "The miniature ultra-low-power capabilities of BelaSigna products make it possible for a broader spectrum of audio accessory makers to move to AMIS DSP-based designs featuring SRS Labs' branded audio enhancements."
BelaSigna 250 also runs certified versions of SRS Labs' VIP(TM) (Voice Intelligibility Processor) algorithm to improve voice communication on headsets and mobile phones.
Availability
BelaSigna is in full production with samples available from AMIS. The WOW HD and VIP algorithms are available with licensing from SRS Labs.
About SRS Labs
SRS Labs is a leader in audio signal processing for consumer electronics. Founded in 1993, SRS Labs holds 129 worldwide patents, with another 34 pending, for advanced audio, voice and surround sound technologies that optimize and improve the listening experience through techniques based on research into the human auditory system. Through partnerships with leading global manufacturers and semiconductor and software partners, over one billion products have shipped worldwide utilizing SRS audio technologies, primarily from one of three main technology families, SRS WOW(R), SRS TruSurround(R) and SRS Circle Surround(R). SRS Labs audio and voice processing provides the best possible sound from all content and in every environment including HDTVs, mobile phones, portable media devices, A/V components, PCs and automotive entertainment. And with 38 percent of the 58 million flat panel televisions shipped in 2006 featuring SRS audio processing, SRS Labs is the de-facto standard of HDTV audio processing. Additionally, SRS Labs surround sound solutions provide the professional broadcast and recording industries with high-performance production, back-haul, storage, and transmission capability. SRS Labs supports manufacturers worldwide with offices in the US, China, Europe, Japan, Korea and Taiwan. For more information, visit www.srslabs.com.
About AMI Semiconductor
AMI Semiconductor (AMIS) is a leader in the design and manufacture of silicon solutions for the real world. As a widely recognized innovator in state-of-the-art mixed-signal and digital products, AMIS is committed to providing customers in the automotive, medical, industrial, mil/aero, and HV communication markets with the optimal value, quickest time-to-market semiconductor solutions. AMI Semiconductor operates globally with headquarters in Pocatello, Idaho, European corporate offices in Oudenaarde, Belgium, and a network of sales and design centers located in the key markets of the North America, Europe and the Asia Pacific region. For more information, please visit the AMIS Web site at www.amis.com.
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Cain
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