Broadcom's Mobile Multimedia Technology Enables Broadcast TV in Mobile Phones and Portable Media Players
"Windows Media Video is a key technology in the evolving mobile TV environment," said Robert Swann, Director of Marketing for Broadcom's Multimedia Mobile Multimedia business unit. "Ensuring support for VC-1 broadens the range of applications and end devices we can enable with our VideoCore processors, which are emerging as the multimedia solutions of choice for advanced mobile media players."
"The Windows Media platform offers efficient content delivery capabilities that are key to making broadcast TV on mobile handsets a reality," said Kevin Unangst, Director of Windows Digital Media at Microsoft Corp. "Broadcom is providing an optimized video solution for handset manufacturers who are building new business models for mobile TV. By supporting VC-1, Broadcom's family of VideoCore processors will be capable of delivering the highest quality mobile video experience to consumers."
Mobile TV has attracted considerable interest as a new service offering for mobile devices, extending the recent trend toward video viewing on portable devices into the realm of live, broadcast television. ABI Research estimates there will be as many as 104 million users of mobile TV technologies by 2009 -- a trend that Broadcom technology is helping to enable.
Based on Broadcom VideoCore technology, the BCM2702, BCM2722 and BCM2724 chips support a complete range of standards for multimedia applications, including VC-1 and H.264 (MPEG-4 AVC) video codecs, and a complete range of audio codecs such as AAC+, WMA and BSAC. This flexibility and programmability make the processors ideal for any mobile TV standard being deployed and make a truly worldwide multi-standard mobile TV receiver possible.
In addition to supporting a broad range of technologies, VideoCore processors provide industry-leading power performance with the capability to decode both VC-1 and H.264 video while consuming less than 150mW. This unrivalled performance for a programmable solution will allow for extended mobile TV viewing times and battery life when compared to conventional software-based products.
VideoCore features a power-efficient, two-dimensional digital signal processing (DSP) architecture that is particularly effective at low-power multimedia processing. By being fully programmable, VideoCore technology enables developers to program and re-program different applications in software rather than requiring new chip designs for each new product. For further details on Broadcom's VideoCore family, visit http://www.broadcom.com/videocore.
Availability
The BCM2702, BCM2722 and BCM2724 mobile multimedia processors are available and shipping in production quantities in multimedia phones and portable media players. Broadcom will be demonstrating these products at the 3GSM World Congress in Barcelona, Spain, February 13 to 16, 2006. Visit Broadcom's booth in the Fira de Barcelona in Hall 1, stand C78.
About Broadcom
Broadcom Corporation is a global leader in semiconductors for wired and wireless communications. Our products enable the delivery of voice, video, data and multimedia to and throughout the home, the office and the mobile environment. Broadcom provides the industry's broadest portfolio of state-of-the-art system-on-a-chip and software solutions to manufacturers of computing and networking equipment, digital entertainment and broadband access products, and mobile devices. These solutions support our core mission: Connecting everything(R). Broadcom, one of the world's largest fabless semiconductor companies with annual revenue of more than $2.5 billion, is headquartered in Irvine, Calif., and has offices and research facilities in North America, Asia and Europe. Broadcom may be contacted at 1-949-450-8700 or at www.broadcom.com.
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