New executive management expertise to address expanding customer base in Japan
"We are thrilled to have an executive of Shimada-san's caliber of experience and knowledge of the industry," said Alain Labat, VaST's president and CEO. "VaST's sales of virtual system prototyping tools and models in Japan are increasing. Our new subsidiary will allow VaST to provide optimal support to our Japanese customers and our Japanese distributor, GAIA Systems Solutions. Gen's unique employment background in both US- and Japan-based world class corporate environments combines with his impressive education to deliver a solid advantage for VaST."
Ryuichi Hiraide, chairman and CEO of GAIA Solutions, commented, "We welcome someone of Shimada-san's caliber and look forward to working closely with him and VaST Japan as they continue to develop their technical resources to support GAIA and our rapidly growing Japanese customer base."
Gen Shimada has an MBA from Waseda Graduate School of Business and has studied technology management at Tokyo University's Graduate school of engineering. His undergraduate degree is in industrial engineering, from Tokai University. He also holds a certificate in multimedia engineering and programming from the University of California at Santa Cruz. Shimada has worked both in Silicon Valley and in Japan, coming to VaST from a position as director of the consumer business unit at ATI Technologies Japan KK in Tokyo. Prior to ATI, he was a sales executive at Marvell Japan KK. Shimada also has worked as business development manager at C-Cube Microsystems in Milpitas, as marketing manager for LCD driver IC products at Cirrus Logic KK, and as group leader of product marketing at National Semiconductor Japan KK.
"VaST's technology is being adopted by more and more companies in Japan," said Shimada. "The complexity and critical nature of embedded systems design is propelling the VaST solution in the market. Virtual system prototypes are the ideal way to optimize SoC architecture and provide a platform to begin concurrent hardware/software development. I look forward to being part of the team that contributes to the success of Japanese companies designing complex embedded systems".
About VaST
VaST Systems Technology Corporation provides tools and models for embedded system development. VaST's solutions enable the creation of a virtual system prototype-a cycle-accurate software model of a system that operates at near real-time speeds under actual software loads. Solutions from VaST are used for architectural analysis and optimization and for the concurrent development of hardware and software. VaST virtual system prototypes dramatically improve time to market and quality, and also reduce development costs and risk.
Current customers include worldwide leaders in semiconductors, automotive electronics, wireless devices, and consumer electronics. VaST is headquartered in Sunnyvale, California with sales and support offices worldwide. For more information, visit ,a href="http://www.vastsystems.com">www.vastsystems.com.
Media Contacts:
VaST in the USA:
Linda Marchant, Cayenne Communication
phone: 919-451-0776
e-mail: Email Contact
VaST in Europe:
Peter van der Sluijs, Neesham Public Relations
phone: +44 1442 879222
e-mail: Email Contact
Japan Office Address:
VaST Systems Technology Co., Ltd.
Level 28, Shinagawa Intercity Tower A
2-15-1 Konan, Minato-ku
Tokyo, Japan
Tel: +81 3 6717 2810
Fax: +81 3 6717 4545