DARIEN, Conn.--(BUSINESS WIRE)--Feb. 15, 2002--Penton Media (NYSE: PME, http://www.penton.com) today announced that its second annual Internet World Wireless East will opens its doors next week to thousands of Internet professionals, analysts and vendors who are developing and expanding wireless strategies in the enterprise.

Co-located with the launch of Pocket PC New York, the events will be held at the Jacob Javits Convention Center in New York City from February 20 - 22, 2002.

The focal point of the Internet World Wireless East will be its three-day conference program, addressing business opportunities, solutions and strategies in the areas of wireless infrastructure, m-Commerce, enterprise applications, platforms, content, outsourcing, m-advertising, multimedia, Web development, investment and more.

Outside the conference sessions, attendees will be able to view and test drive the latest wireless products and services from over 60 companies, as well obtain valuable insight from leaders of the wireless revolution during keynote sessions, featuring presentations by Brian Shafer, Group Product Manager, Mobility Group, Microsoft Corp.; Jay Highley, Vice President, Business Marketing, Sprint PCS ; David Gelernter , Chief Scientist, Mirror Worlds Technologies; and David Rosi, Senior Vice President of Marketing and Business Development, Aether Systems.

The concurrent launch of Pocket PC New York adds significant value to the event, and will focus on the ascendant Pocket PC platform, as well as the devices and applications that will redefine mobile computing in the enterprise market. Highlighting the event will be Microsoft's presence in the exhibit hall, where they will provide attendees with demonstrations and information that articulate the advantages of adopting Pocket PC 2002 in the enterprise. In addition, twenty Pocket PC partner vendors are expected to participate in the Microsoft Partner Pavilion, in which they will demonstrate the latest hardware, software, and application advancements developed for the Pocket PC 2002 platform.

"By co-locating Internet World Wireless East with Pocket PC New York, we are giving attendees a single destination where they can find everything they need - services, applications, hardware and strategies - to successfully adopt wireless in the enterprise," said Dean Russo, Group Show Director. "The areas of wireless and handheld devices are in a constant state of flux, and the Javits Center will be a must-visit destination next week for anyone who's serious about remaining competitive in business."

To register or obtain additional information, please visit http://www.internetworld.com/wirelesseast2002 and http://www.pocketpcny.com

Penton Media (NYSE: PME - news) is a leading, global business-to-business media company that produces market-focused magazines, trade shows and conferences, and Web sites. Penton's integrated media portfolio serves the following industries: Internet/broadband; information technology; electronics; natural products; food/retail; manufacturing; design/engineering; supply chain; aviation; government/compliance; mechanical systems/construction; and leisure/hospitality. For more information, visit www.penton.com.

     Penton Media
     Laila Naghib, 203/559-2857
     
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