SANTA CLARA, Calif.--(BUSINESS WIRE)--Nov. 12, 2001--Xpedion Design Systems, Inc. today announced that it has appointed Roger Bitter to the position of vice president of sales and marketing. Bitter brings more than 25 years of electronic design automation (EDA) and semiconductor industry experience in sales and management roles to the position.
"Roger has extensive experience helping startup companies build their sales and distribution infrastructures on an international basis," said Pete Rodriguez, president and CEO of Xpedion. "His record of success and understanding of the EDA and semiconductor markets will be strong assets in establishing the sales channel for Xpedion's wireless simulation and modeling products."
"The wireless and RF markets are ripe with opportunity for EDA vendors," said Bitter. "The most commonly used tools in these markets are based on 10-year old technology in need of a major overhaul. Xpedion offers advanced modeling and simulation tools that integrate seamlessly with the popular Cadence environment and flows for analog/mixed-signal, microwave, and RF design. We anticipate helping many customers make the move to our more productive and accurate simulation products."
Prior to joining Xpedion, Bitter was vice president of worldwide sales at Virage Logic (NASDAQ: VIRL - news). He has also held executive positions with Magma Design Automation, Sycon Design, and TSSI, Inc. Bitter received a bachelor's degree in electronic engineering, a master's degree in management science, and an M.B.A. in finance from West Coast University.
About Xpedion
Xpedion was founded in 1997 and is funded by TeleSoft Partners (San Francisco), Redwood Ventures (Los Altos, Calif.), ViVentures Partners (San Mateo, Calif.) and prominent individuals in the EDA and wireless communications industries. Xpedion is focused on delivering a new breed of EDA solutions for use in designing wireless communication circuits and systems. The company's tools enable design teams to rapidly develop products for the evolving 3G, Wireless LAN and Bluetooth communication standards. Xpedion is a member of the Cadence (NYSE: CDN - news) Connections Program, the Elanix Partner Program, and the Synopsys (Nasdaq: SNPS - news) in-Sync(TM) Program. Xpedion Design Systems, Inc. is located at 4677 Old Ironsides Drive, Santa Clara, California, USA, 95054. Contact information: telephone (408) 987-0603, FAX (408) 987-0615, Email Contact, www.xpedion.com.
Note to Editors: GoldenGate/Sim and GoldenGate/NN-Model Compiler are trademarks of Xpedion. All others are properties of their owners.
Contact:
Xpedion
Roger Bitter, 408/987-0603 ext. 307
Email Contact
or
VitalCom
Scott Seiden, 650/637-8212 ext. 208
Email Contact
